Upbit parent Dunamu appears to be preparing to launch a new blockchain called GIWA, according to recent trademark filings and a live site countdown tied to the company’s developer conference.
The filings, visible on South Korea’s KIPRIS trademark database and shared widely on social media, include stylized letters that resemble an emerging project logo. A promotional site for GIWA is already live and displays a prominent countdown under the words “Coming soon”, timed to coincide with the Upbit Developer Conference (UDC) scheduled for Sept. 9 in Seoul.
Rumors began circulating on X after an attendee at UDC reportedly heard the project described as “its own blockchain network.” While social posts amplified the claim, Dunamu and Upbit have not provided official confirmation as of this report. Coincidental timing and trademark activity are suggestive but not definitive—companies sometimes register marks before a formal product decision.
Exchanges launching proprietary blockchains is a growing trend: Coinbase’s Base, OKX’s OKChain and Binance’s early support for what became BNB Chain are recent examples. If Dunamu does spin up a native network, it could give Upbit tighter control over on-chain features, token listings and developer tooling—but it would also put the company in competition with established L2s and infrastructure providers.
Risk note: This story is based on filings and social reports; executives have not confirmed a release. Readers should treat the information as speculative and avoid making investment decisions based solely on rumors.
Source: CoinDesk. Read the original coverage for full details.
