The Trump family has launched the WLFI token on Ethereum, sending the new coin into the top ranks of recent token debuts and adding roughly $6 billion in paper value to the family’s holdings within hours. WLFI began trading on platforms including Hyperliquid and opened at volatile prices as markets digested the launch.
What it is: WLFI is an Ethereum-based governance token tied to World Liberty Fi, a planned lending and borrowing DeFi app (the protocol itself is not yet live). The project also operates a dollar stablecoin, USD1, which is already circulating. Early reporting indicates the token’s design resembles an AAVE fork.
Supply and holdings: Approximately 24.7 billion WLFI were circulating out of a total supply of 100 billion. Public presales priced tokens at $0.015 and $0.05, raising roughly $500–$550 million. Company disclosures show the Trump family controls 22.5 billion WLFI (worth about $6 billion at current prices), and 33.5 billion team tokens are locked under a vesting schedule that is still to be determined.
Price action: WLFI opened around $0.35, slid to about $0.21, then recovered near $0.25 overnight. Market full-diluted valuations ranged from roughly $20–$40 billion across venues during the initial session.
Why it matters: WLFI launches with an unusually large, built-in audience and national attention. That amplifies both upside and downside: the team’s public profile could boost demand while large locked allocations and presale gains give early holders incentives to sell. The team has also proposed a buyback-and-burn mechanism funded by protocol-owned fees, a governance move that could materially affect tokenomics and price.
Risk note: The protocol is not yet live, vesting terms appear to be TBD and may be changed by vote, and the token resembles a copy of established DeFi code — all reasons to expect continued volatility and potential large unlocks that could pressure price. This information is for reporting purposes and not investment advice.
Source: Decrypt. Read the original coverage for full details.