Igloo Inc. CEO Luca Netz outlined a multi-pronged strategy to grow the Pudgy Penguins brand and expand access to capital as the market heads into what many expect to be a strong 2025 bull cycle.
Netz framed the project’s next phase around professionalizing the business side of the NFT brand: deepening partnerships with major sports and consumer brands, tapping specialized crypto treasury firms for balance-sheet support, and exploring liquidity tools like tokenized stocks and structured token sales. The goal is to move beyond collector-focused drops into sustainable, revenue-generating operations.
Among the trends Netz called out were the rise of crypto treasury management as a service for Web3 companies, renewed institutional interest in tokenized equities, and a broader return of brand partnerships that tie digital IP to real-world marketing and licensing opportunities. These moves are designed to make $PENGU — and Pudgy’s underlying ecosystem — more attractive to institutional and strategic capital.
Netz also referenced the upcoming Abstract TGE as part of the project roadmap. While a token generation event can enable funding and wider community involvement, it also brings market and regulatory risks: token valuations may fluctuate sharply in a bull run, and investors should consider liquidity, vesting schedules, and compliance implications before participating.
Why it matters: Pudgy Penguins’ shift toward treasury sophistication and brand partnerships reflects a wider industry trend where NFT projects are evolving into hybrid media and consumer businesses. If executed well, these steps could broaden capital sources and revenue — but they require disciplined execution and clear governance.
Source: Decrypt. Read the original coverage for full details.