easyGroup, the parent behind easyJet and easyHotel, has launched easyBitcoin.app — a U.S.-focused mobile platform built with crypto firm Uphold designed to make buying and holding bitcoin simpler for everyday investors. The company announced the app on Tuesday as bitcoin trades near record highs, aiming to lower barriers for retail users.
The app includes promotional incentives: a 1% welcome bonus on recurring buys, 2% annual rewards for long-term holders and a 4.5% APY on USD balances paid out in bitcoin. easyGroup says USD deposits are backed by $2.5 million in FDIC insurance; note that this protection applies to the USD holdings, not to bitcoin balances.
Uphold commissioned a survey of 1,001 U.S. respondents aged 25–50 with university degrees and household incomes of at least $80,000. The study found 88% expected bitcoin to grow their wealth over the next decade, and 39% ranked it among their top three investments — though nearly half still view trading as too complex.
easyGroup founder Stelios Haji‑Ioannou said the move is meant to open access to bitcoin, removing what he called the “exclusive club” feel caused by high transaction costs. The company also plans a U.K. version later this year.
Why it matters: easyBitcoin could accelerate retail adoption by combining rewards and simplified UX, but users should weigh risks — bitcoin’s price volatility, counterparty and custody risks, and changing promotional terms. Always review the platform’s terms and custody arrangements before investing.
Source: PR Newswire. Read the original coverage for full details.