Asset Entities Inc shareholders approved a merger with Strive Enterprises, clearing the way for a new public company—Strive Inc.—that will pursue an bitcoin treasury strategy. Strive’s shareholders had already signed off on the deal on Sept. 4, and the merger now awaits Nasdaq listing clearance and other customary closing conditions.
The combined firm will be led by Matt Cole, current head of Strive Asset Management, who will serve as chairman and CEO. Arshia Sarkhani, Asset Entities’ president and CEO, will move into the role of chief marketing officer and remain on the board.
At closing, Strive expects to complete a private placement (PIPE) of approximately $750 million, with gross proceeds potentially exceeding $1.5 billion if warrants are exercised. Company leadership says the plan is to remain debt-free and to use disciplined, long-term approaches aimed at maximizing bitcoin per share and delivering returns that outperform Bitcoin itself.
Investors responded quickly: ASST shares jumped about 38% in U.S. mid-morning trade. The move positions Strive Inc. among a fast-growing group of publicly traded firms adopting bitcoin treasury models, an extension of broader institutional interest in crypto exposure beyond exchange-traded products.
Why it matters: a large, well-capitalized public treasury can accelerate institutional flows into bitcoin and reshape equity proxies for crypto exposure. But investors should note the deal still requires regulatory and listing approvals, and potential dilution if warrants are exercised. As with any bitcoin-focused strategy, outcomes are exposed to crypto market volatility and regulatory uncertainty.
Source: GlobeNewswire. Read the original coverage for full details.