Yunfeng Financial Group has purchased 10,000 ETH—about $44 million—as the Hong Kong-listed firm begins building an ether treasury. The move, disclosed in a company filing, forms part of Yunfeng’s stated push into Web3, real-world assets (RWAs), digital currencies and artificial intelligence.
Yunfeng Financial provides insurance, brokerage and asset-management services and is majority owned by Yunfeng Capital, the private-equity firm co-founded by Jack Ma. In its announcement the company said holding ether will help reduce reliance on traditional currencies and support its technological and strategic plans in emerging digital markets.
Yunfeng joins a growing list of listed companies that have adopted ETH treasury strategies in recent months, including gaming and mining operators that have cited diversification and exposure to the smart-contract ecosystem as drivers. The broader trend follows the corporate bitcoin-buying wave popularized by other public companies looking to use crypto as a reserve asset.
Shares of Yunfeng Financial closed up 9.55% on the day of the announcement, reflecting investor interest in the plan.
Why this matters: institutional purchases of ether signal growing confidence in ETH as more than a speculative token—companies are treating it as a strategic asset tied to decentralized finance and smart-contract activity. For markets, larger corporate holdings can reduce available supply and may influence price dynamics.
Risks to watch: corporate crypto treasuries carry volatility risk—ETH’s price can move sharply—and custody, regulatory and accounting uncertainties remain. Firms adding crypto to reserves should ensure robust custody and compliance frameworks.
Source: CoinDesk. Read the original coverage for full details.
